首頁設(shè)計應(yīng)簡潔有力
The homepage design should be concise and powerful
首頁是用戶訪問網(wǎng)站最多，搜索引擎收錄頁面的入口。要為后期的SEO推廣優(yōu)化提供良好的基礎(chǔ)，設(shè)計之初就應(yīng)當(dāng)在首頁設(shè)計上下足功夫。網(wǎng)頁設(shè)計師應(yīng)當(dāng)從內(nèi)容布局入手，采取符合用戶體驗的交互設(shè)計方法，并盡可能的去掉對搜索引擎不友好的設(shè)計元素：Flash，視頻，過多的圖片嵌入等。
The homepage is the entrance where users visit the website the most and search engine indexed pages. To provide a solid foundation for SEO promotion and optimization in the later stage, efforts should be made in homepage design from the beginning. Web designers should start with content layout, adopt interactive design methods that are in line with user experience, and try to remove design elements that are not friendly to search engines, such as Flash, videos, and excessive image embeddings.
網(wǎng)站地圖應(yīng)條理清晰
Website maps should be organized and clear
網(wǎng)站地圖往往是網(wǎng)站建設(shè)過程當(dāng)中最容易遭到忽略的一點。我們這里所指的網(wǎng)站地圖不是公司的營銷網(wǎng)絡(luò)地圖，而是專指網(wǎng)站主導(dǎo)航（包括一二級欄目）的架構(gòu)鏈接從建站的角度而言，網(wǎng)站地圖不僅是用戶對網(wǎng)站架構(gòu)的一個快速了解的入口，同時也是搜索引擎用以索引整個網(wǎng)站目錄的工具，在網(wǎng)站后期的seo推廣當(dāng)中起到非常關(guān)鍵的作用。
A website map is often the most overlooked point in the process of website construction. The website map we refer to here is not the company's marketing network map, but specifically refers to the architectural links of the main navigation (including primary and secondary columns) of the website. From the perspective of website building, the website map is not only a quick entry point for users to understand the website architecture, but also a tool used by search engines to index the entire website directory, playing a crucial role in the later SEO promotion of the website.
圖片設(shè)計
Image design
圖片設(shè)計應(yīng)短小精悍
Image design should be short and concise
圖片是每一個網(wǎng)站所必不可少的設(shè)計內(nèi)容。不論是首頁的banner還是內(nèi)頁的banner，甚至文章正文當(dāng)中的圖示，都需要采用最少的圖片設(shè)計來凸顯品牌主題。如果在網(wǎng)站設(shè)計的過程當(dāng)中不注重這一點，而采取圖片堆積，或者是為了讓產(chǎn)品或服務(wù)內(nèi)容的表述更為生動而無原則的添加圖片，不僅會因圖片加載時間過長而影響用戶體驗，同時還會影響搜索引擎的內(nèi)容抓取，導(dǎo)致網(wǎng)頁無法正常收錄而破壞了應(yīng)有的推廣效果。
Images are essential design content for every website. Whether it is the banner on the homepage or the banner on the inner page, or even the illustrations in the main text of the article, it is necessary to use the least amount of image design to highlight the brand theme. If we do not pay attention to this point in the process of website design and instead adopt image stacking, or add images without principles in order to make the expression of product or service content more vivid, not only will the image loading time be too long and affect the user experience, but it will also affect the content crawling of search engines, causing the webpage to be unable to be indexed normally and damaging the expected promotion effect.